TY  - GEN
AU  - Perloff, Richard M.
TI  - The dynamics of persuasion : communication and attitudes in the 21st century 
SN  - 9780415805681
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Persuasion( psychology)
KW  - Mass media
KW  - Psychological aspect
KW  - Attitude change
ER  -