TY  - GEN
AU  - Thompson, Arthur A.
AU  - Strickland, A. J. & Gamble, John E.
TI  - Crafting and executing strategy : the quest for competitive advantage - concepts and cases
SN  - 0071112200
PY  - 2005///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - Strategic planning
KW  - Business planning
ER  -