TY  - GEN
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
AU  - Zvobgo, Gilbert
TI  - International marketing
SN  - 9781408009239
PY  - 2011///
CY  - UK
PB  - South-Western Cengage Learning
KW  - Export marketing
KW  - International business enterprises
ER  -