TY  - GEN
AU  - Jansen, Jim
TI  - Understanding sponsored search: core elements of keyword of advertising
SN  - 9781107628366
PY  - 2011///
CY  - Cambridge ; New York: 
PB  - Cambridge University Press
KW  - Internet advertising
KW  - Internet searching
KW  - Keyword searching
KW  - Search engines
KW  - Branding (Marketing)
KW  - Consumer behavior
ER  -