TY  - BOOK
AU  - Ayoade, Oluwaseyi J.
TI  - The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria 
PY  - 2015///
CY  - Iwo
PB  - Bowen University
KW  - Brand name products
KW  - Nigeria
KW  - Public relations
KW  - Marketing
KW  - Advertising
ER  -