TY  - BOOK
AU  - Bankyu, E.S
TI  - Examining the effectiveness of humour in television advertisement: A study of selected Etisalat television advertisements
PY  - 2015///
CY  - Iwo
PB  - Bowen University
KW  - Television advertising
KW  - Nigeria
KW  - Advertising
KW  - Telephone companies
KW  - Humour in advertising
ER  -