TY  - BOOK
AU  - Ayo-Obiremi, Ifekristi T'olulola
TI  - Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students
PY  - 2016///
CY  - Iwo
PB  - Bowen University
KW  - Sales promotion
KW  - Consumer behaviour
KW  - Marketing
ER  -