TY  - GEN
AU  - Alewi, Abimbola
TI  - The impact of promotion on consumer perception in the manufacturing industry (a case study of the Nigerian Bottling Company Plc) 
PY  - 2009///
CY  - Iwo
PB  - Bowen University
KW  - Consumer behaviour
KW  - Nigeria
KW  - Consumers' preferences
KW  - Marketing reserach
KW  - Manufacturing industries
ER  -