TY  - GEN
AU  - Bowbrick, Peter
TI  - The economics of quality, grades and brands
SN  - 0415078482
PY  - 1992///
CY  - London
PB  - Routledge
KW  - Quality of products
KW  - Commercial products - Standards
KW  - Brand choice
KW  - Consumers' preferences
ER  -