TY  - GEN
AU  - Eastman, Susan Tyler
AU  - Ferguson, Douglas A. 
TI  - Media programming: strategies and practices
SN  - 9781111835026
PY  - 2013///
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - Television programs--Planning
KW  - Radio programs--Planning
KW  - Cable television--Planning
KW  - Mass media--Planning
ER  -