TY  - GEN
AU  - Zeithaml, Valarie A.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780078112058
PY  - 2013///
CY  - New York : 
PB  - McGraw - Hill 
KW  - Service industries--Marketing
KW  - Customer services
KW  -  Marketing
ER  -