TY  - GEN
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
AU  - Thompson, Arthur A. Jr.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9781260575668
PY  - 2021///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning.
KW  - Business planning.
KW  - Competition.
KW  - Strategic planning
KW  - Case studies
ER  -