TY  - GEN
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780073380988
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  -  International business enterprises
ER  -