TY  - BOOK
AU  - Hooley, Graham
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy & competitive positioning 
SN  - 9780273740933
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education
KW  - Target marketing
KW  - Marketing
KW  - Management
ER  -