TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395962447
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin, 
KW  - Marketing
ER  -