TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
AU  - Pearson, David J.
TI  - Strategic marketing management: planning, implementation and control
SN  - 0750603291
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
ER  -