TY  - GEN
AU  - Perreault, William
AU  - McCarthy, Jerome E.
TI  - Basic marketing: a global managerial approach
SN  - 0072409479
AV  - HF5415.13 .M369 2002 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing - Management
ER  -