TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, Jerome E.
TI  - Learning aid for use with essentials of marketing: a global-managerial approach 
SN  - 0072467282
PY  - 2003///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Examination
KW  - Study guides
KW  - Managerial economics
KW  - Marketing management
ER  -