TY  - GEN
AU  - Duncan, Tom (Thomas R.)
TI  - IMC : using advertising and promotion to build brands
SN  - 025621476X 
AV  - HF5415.13 .D846 2002 
PY  - 2002///
CY  - Boston
PB  - McGraw--Hill
KW  - Brand name products---Marketing---Management
KW  - Branding (Marketing)
ER  -