TY  - GEN
AU  - Jobber, David, 1947-
TI  - Principle and practice of marketing
SN  - 0077079353
AV  - HF5415 .J5 1995 
PY  - 1995///
CY  - London ; New York 
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing--Europe--Case studies
ER  -