TY  - GEN
AU  - Wheelen, Thomas L.
AU  - J. David Hunger.
TI  - Strategic management and business policy
SN  - 0130651214
PY  - 2002///
CY  - New Jersey: 
PB  - Prentice Hall, 
KW  - Strategic planning.
KW  - Strategic planning - Case studies.
ER  -