TY  - GEN
AU  - Jauch, Lawrence R.
AU  - William F.G.
TI  - Business policy and strategic management
T2  - (McGraw-Hill series in management)
SN  - 07032347X
PY  - 1988///
CY  - London:  
PB  - McGraw-Hill, 
KW  - Corporate planning.
ER  -