TY  - GEN
AU  - Czinkota, Michael R.
AU  - Masaaki Kotabe
TI  - Marketing management: text and cases
SN  - 1557866945
PY  - 1997///.
CY  - Massachussetts
PB  - Blackwell, 
KW  - Marketing - Management.
KW  - Marketing - Management - Case studies.
ER  -