TY  - GEN
AU  - Bowersox, Donald J.
AU  - Cooper, Bixby M.
TI  - Strategic marketing channel management
T2  - Management Series
SN  - 0071129162
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Marketing - Management
ER  -