TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072536764
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -