TY  - GEN
AU  - Kotabe, Masaaki
AU  - Kristiaan, Helsen
TI  - Global Marketing
SN  - 9780471755272
PY  - 2008///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Export marketing - Management
KW  - International business enterprises - Management
ER  -