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41. Books
The art of voice acting: the craft and business of performing for voice-over

by Alburger, James R, 1950-.

Edition: 3rd ed. Publication details: Oxford, UK: Elsevier INC, 2007Availability: Items available for loan: Main (2)Call number: PN1992.8 .A6A42 2007, ...
42. Books
Essentials of contemporary advertising

by Arens, William F | Schaefer, David H. Weigold, Michael.

Edition: 2nd ed. Publication details: Boston: McGraw-Hill/Irwin, 2009Availability: Items available for loan: Main (2)Call number: HF5821 .A73x 2009, ...
43. Books
Advertising: principles and practice

by Wells, William.....[et al].

Edition: 8th ed. Publication details: Upper Saddle River: Pearson Prentice Hall, 2009Availability: Items available for loan: Main (2)Call number: HF5823 .W455 2009, ...
44. Books
Advertising management: concepts and cases

by Mohan, Manendra.

Publication details: New Delhi: Tata McGraw-Hill, 1989Availability: Items available for loan: Main (2)Call number: HF5804 .M63x 1989, ...
45. Students projects
Information value of advertisements of Cadbury's bournvita on beverage consumers in Bowen University

by Ibitayo, Faith Adebimpe.

Publication details: Iwo Bowen University 2010Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6161.B3 I24x 2010.
46. Students projects
Evaluation of globacom television advertising messages on Nigerian students: a study of a Bowen University and University of Ibadan students.

by Oyelakin, R. O.

Publication details: Iwo Bowen University 2010Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6161.T35 O93x 2010.
47. Students projects
The influence of television advertisement on consumer buying behavior: Omo Multi-active detergent and So Klin concentrated detergents as case studies. B.Sc. mass Comm. 2010

by Babalola, Kikelomo Funmi.

Publication details: Iwo Bowen University 2010Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6161 .S62 B32x 2010.
48. Students projects
The use of advertising as a corporate social responsibility tool :a case study of cadburys breast cancer awareness campaign initiative. B.Sc Mass Communication

by Masha,Omawumi Fatima.

Availability: Items available for reference: Main: Not for loan (1)Call number: MAS .M37x 2010.
49. Books
Television: the business behind the box

by Brown, Les.

Publication details: New York: Harcourt Brace Jovanovich, 1971Availability: Items available for loan: Main (1)Call number: HE8700.8 .B75 1971.
50. Books
Principles and practice of international advertising

by Onabajo, Olufemi.

Publication details: Lagos: Sibon Books, 2011Availability: Items available for loan: Main (1)Call number: HF5804 .O52x 2011.
51. Books
What goes on in the Ad agency

by Onyenyili-Onuorah, Joe-Eugene.

Publication details: Ikeja, Lagos: Careercrest Consult, 2010Availability: Items available for loan: Main (3)Call number: HF5804 .O59x 2010, ...
52. Books
The Nigerian code of advertising practice, sales promotion and other rights/restrictions on practice

by Adversing Practitioners Council of Nigeria (APCON).

Edition: 5th Publication details: Lagos APCON 2012Availability: Items available for loan: Main (4)Call number: BDSC HF5813.N5 A38x 2012 APCON, ...
53. Periodicals
Advertising news

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iganmu, Lagos: The Advertising Practitioners Council of Nigeria, Availability: Items available for reference: Main: Not for loan (2)Call number: HF5813.N55 A384a, ...
54. Students projects
Television Advertisements of Food Items and patronage level among Undergraduates: A Study of Bowen University Students and the Consumption of Golden Penny Spaghetti)

by Falade, F.C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2014Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6146.T42 F34x 2014.
55. Students projects
Use of Music in Television Advertisements and its Effect on target Audience (Case Study of Honeywell Noodles' 'Bambalala' and Skye Bank's 'I wish' Advertisements, Consumers in Abuja Metropolis and Bowen University Students.)

by Akingbemisilu, M.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen university 2014Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6146.T42 A384x 2014.
56. Students projects
Influence of Gold Circle Condom Television Advertisements on Youths. A Study of University of Ilorin. B. Sc. Mass Comm. 2014

by Emmanuel, E.E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2014Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6146.T42 E45x 2014.
57. Students projects
Influence of Musical Advertisements on Children's Product Choice: A Study of Indomie Instant Noodles Television Advert (Mama Do Good) B. Sc. Mass Comm. 2014

by Soetan, B.E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo 2014Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF6146.T42 S63x 2014.
58. Students projects
Effect of Mass Media Campaign on Family Planning among Uneducated Women in Iwo Community. B. Sc. Mass Comm. 2014

by Adubi, F.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen university 2014Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5837 .A38x 2014.
59. Books
Advertising

by Macrury, Lain.

Publication details: New York: Routledge. 2009Availability: Items available for loan: Main (1)Call number: HF5823 .M132 2009.
60. Books
Understanding sponsored search: core elements of keyword of advertising

by Jansen, Jim.

Publication details: Cambridge ; New York: Cambridge University Press, 2011Availability: Items available for loan: Main (1)Call number: HF6146.I58 J37 2011.
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