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1. Books
Before the brand:creating the unique DNA of an enduring brand identity Alycia Perry and David Wisnom III

by Perry, Alycia | Wisnom, David.

Publication details: New York McGraw--Hill 2003Availability: Items available for loan: Main (3)Call number: HD69.B7 P477 2003, ...
2. Students projects
The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria

by Ayoade, Oluwaseyi J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (2)Call number: MAS HD69.B7 N6 A96x 2015, ...
3. Students projects
Examining the effects of Nasco's rebranded package on some selected consumers in Ibadan south west local government

by Ogunyemi, Shalom Aderonke.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5770 .N3 O348x 2016.
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