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	1.		Advertising communications & promotion management by Rossiter, John R \| Percy, Larry. Edition: 2nd ed. Publication details: New York McGraw-Hill 1998Availability: Items available for loan: Main (3)Call number: HF5821 .A293 1996, ... Place hold Add to cart (remove)
	2.		Advertising and promotion: an integrated marketing communications perspective by Belch, George E \| Belch, Michael A. Series: The McGraw-Hill/Irwin series in marketingEdition: 6th ed. Publication details: New York: McGraw-Hill/Irwin 2004Availability: Items available for loan: Main (1)Call number: HF5823 .B387 2004. Place hold Add to cart (remove)