IMC : using advertising and promotion to build brands Tom Duncan
Series: The McGraw-Hill/Irwin series in marketPublication details: Boston McGraw--Hill 2002 Edition: 1st edDescription: xxxii, 783 p. illISBN: 025621476X Subject(s): Brand name products---Marketing---Management Branding (Marketing)LOC classification: HF5415.13 .D846 2002Current library | Call number | Status | Date due | Barcode |
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Main | HF5415.13 .D846 2002 (Browse shelf(Opens below)) | Available | BK0002714 |
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