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1. Books
Before the brand:creating the unique DNA of an enduring brand identity Alycia Perry and David Wisnom III

by Perry, Alycia | Wisnom, David.

Publication details: New York McGraw--Hill 2003Availability: Items available for loan: Main (3)Call number: HD69.B7 P477 2003, ...
2. Books
IMC : using advertising and promotion to build brands Tom Duncan

by Duncan, Tom (Thomas R.).

Series: The McGraw-Hill/Irwin series in marketEdition: 1st ed. Publication details: Boston McGraw--Hill 2002Availability: Items available for loan: Main (1)Call number: HF5415.13 .D846 2002.
3. Books
Beyond branding: how the new values of transparency and integrity are changing the world of brands

by Ind, Nicholas.

Publication details: London: Kogan Page 2003Availability: Items available for loan: Main (1)Call number: HD69 .B7 B49 2003.
4. Books
Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Edition: 2nd ed. Publication details: New Delhi: Tata McGraw-Hill, 2005Availability: Items available for loan: Main (2)Call number: HD69 .B7 .S46X 2005, ...
5. Books
Managing brands: a contemporary perspective

by Laforet, Sylvie.

Publication details: London: McGraw-Hill Higher Education, 2010Availability: Items available for loan: Main (2)Call number: HD69 .B7 L33x 2010, ...
6. Students projects
The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria

by Ayoade, Oluwaseyi J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (2)Call number: MAS HD69.B7 N6 A96x 2015, ...
7. Students projects
Brand public relations and consumer satisfaction (a study of gala and Bowen students)

by Ogundele, Temiloluwa J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (2)Call number: MAS HD69.B7 N6 O34x 2015, ...
8. Students projects
Examining the effects of Nasco's rebranded package on some selected consumers in Ibadan south west local government

by Ogunyemi, Shalom Aderonke.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5770 .N3 O348x 2016.
9. Students projects
Product branding and the performance on the Nigeria banking industry (a case study of First Bank Nigeria, plc)

by Adebari, Omotolani Bukola.

Publication details: Iwo Bowen University 2013Availability: Items available for reference: Main: Not for loan (1)Call number: BFN HD69.B7 N6 A33x 2013 .
10. Books
Store brand image design

by Lu, Haoyang (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hong Kong: Design Media Publishing, 2012Availability: Items available for loan: Main (1)Call number: HD69.B7 S76x 2012.
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