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1. Books
Changing consumer behaviour

by East, Robert.

Publication details: London: Cassell, 1990Availability: Items available for loan: Main (1)Call number: HF5415.32 .E37x 1990.
2. Books
Consumer behaviour

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th .ed Publication details: New Delhi Prentice Hall 1997Availability: Items available for loan: Main (3)Call number: HF5415.34 .S35x 2000, ...
3. Books
Who put the Con in consumer?

by Sanford, David.

Publication details: New York: Liveright, 1972Availability: Items available for loan: Main (1)Call number: HF5415.32 .S26x 1972.
4. Books
The dynamics of consumer behaviour

by Achumba, Iheanyi C.

Publication details: Lagos: Mac-Williams Publishers 2006Availability: Items available for loan: Main (2)Call number: HF5415.32 .A25x 2006, ...
5. Books
Consumer behaviour

by Hoyer, Wayne D | Deborah J. Maclnnis.

Publication details: Boston: Houghton Mifflin Company, 1997Availability: Items available for loan: Main (1)Call number: HF5415.32 .H69x 1997+.
6. Students projects
Effect of advertising and promotion on consumer choices (a study of Etisalat Nigeria)

by Atoyebi, Isaac O.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (2)Call number: MAS HF6161.T35 A86x 2015, ...
7. Students projects
Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students

by Ayo-Obiremi, Ifekristi T'olulola.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5438.5 .A96x 2016.
8. Students projects
Televisition advertising and the demand for detergent: study of Sunlight detergent

by Abdul-Raheem, Risikat.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: HF6146.T42 N5 A22x 2016.
9. Students projects
Analysis of consumption pattern of chicken among households in Lagos state

by Mathew, Temilayo Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (1)Call number: AGE HB801.N6 M37x 2015.
10. Students projects
Impact of sales promotion on consumer behaviour in telecommunication industry (a case study of Globacom Nigeria Limited)

by Ayoade, Olubukola Christiana.

Publication details: Iwo Bowen University 2012Availability: Items available for reference: Main: Not for loan (2)Call number: BUS HF5438.5.N6 A96x 2012, ...
11. Students projects
The impact of promotion on consumer perception in the manufacturing industry (a case study of the Nigerian Bottling Company Plc)

by Alewi, Abimbola.

Publication details: Iwo Bowen University 2009Availability: Items available for reference: Main: Not for loan (1)Call number: BUS HF5415.33.N6 A43x 2010.
12. Students projects
The effect of communication on consumers buying decisions (a case study of Oceanic Insurance Limited)

by Isijola, Adeoye Adegoke.

Publication details: Iwo Bowen University 2010Availability: Items available for reference: Main: Not for loan (1)Call number: BUS P90 .I84x 2010.
13. Students projects
Consumer behaviour, attitude and perception: impact of celebrity endorsement on Globacom telecommunication users (a case of Bowen University community)

by Shodipo, Olusola Semiloore.

Publication details: Iwo Bowen University 2017Availability: Items available for reference: Main: Not for loan (1)Call number: BUS HF5415.32 .S48x 2017.
14. Students projects
Buyers and sellers purchase intentions for imported electronic products in selected markets in Ibadan, Oyo state, Nigeria

by Onawola, folarin, han.

Publication details: Iwo Bowen University 2018Availability: Items available for reference: Main: Not for loan (1)Call number: BDSC HF5415.32 .O52x 2018 TH .
15. Students projects
Consumer purchasing behaviour towards poultry products in Osun state, Nigeria

by Osuntuyi,adekunle.

Publication details: Iwo Bowen University 2018Availability: Items available for reference: Main: Not for loan (1)Call number: BDSC .HF5415.33 .N6 O88x 2018 TH.
16. Books
CB3

by Babin, Barry J | Harris, Eric G.

Edition: Student ed. Publication details: U.S.A. South-western, Cengage Learning 2012Availability: Items available for loan: Main (1)Call number: HF5415.32 B336 2012.
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