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1. Books
Basic marketing: a managerial approach

by MacCarthy, E. Jerome.

Edition: 3rd ed. Publication details: Homewood: Richard D. Irwin Inc. 1968Availability: Items available for loan: Main (1)Call number: HF5415 .M32x 1968.
2. Books
Industrial marketing management

by Govindarajan, M.

Publication details: New Delhi: Vikas Publishing, 2003Availability: Items available for loan: Main (2)Call number: HF5415.1263 .G68X 2003, ...
3. Books
The portable MBA

by Collins, Eliza G | Devanna, Mary Anne.

Publication details: London: Safari Books, 1990Availability: Items available for loan: Main (1)Call number: HD31 .C6134 1994.
4. Books
BUSN: a student tested, faculty approved approach to teaching and learning introduction to business

by Kelly, Marce.

Publication details: Boston: South Western Cengage Learning 2011Availability: Items available for loan: Main (1)Call number: HD31.2 .K454 2011.
5. Books
Business Explained: people, marketing and business

by Surridge, Malcolm | Bushell, Tony | Gunn, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Harper Collins, 1993Availability: Items available for loan: Main (1)Call number: HF5415.1263 .S87x 1993.
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