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1. Reference
The economist pocket guide to marketing

by Thomas, Michael 1933-.

Publication details: Oxford: Basil Blackwell, 1986Availability: Items available for reference: Main: Not for loan (1)Call number: Ref HF5415 .T4978 1986.
2. Reference
Dictionary of marketing and advertising

by Farrah, Joseph.

Publication details: Kualalumpur: Golden Books Centre SDN, 1998Availability: Items available for reference: Main: Not for loan (3)Call number: Ref HF5412 .F37x 1998, ...
3. Reference
Dictionary of marketing

by Ivanovic, A.

Series: Bloomsbury ReferenceEdition: 3rd ed. Publication details: London: Bloomsbury 2003Availability: Items available for reference: Main: Not for loan (1)Call number: Ref HF5412 .I92x 2003.
4. Reference
The international dictionary of marketing over 2,000 professional terms and techniques

by Yadin, Daniel.

Publication details: London: Kogan Page Limited 2002Availability: Items available for reference: Main: Not for loan (3)Call number: Ref HF5412 .Y32x 2002, ...
5. Reference
Dictionary of marketing

by Ivanovic, A.

Edition: 4th ed. Publication details: London: Bloomsbury Publishing, 2011Availability: Items available for reference: Main: Not for loan (1)Call number: Ref HF5412 .I92x 2011.
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