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1. Books
Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner,Mary Jo & Gremler, Dwayne.

Edition: 4th ed. Publication details: Boston: McGraw-Hill, 2006Availability: Items available for loan: Main (2)Call number: HD9980.5 .Z45 2006, ...
2. Books
Services marketing: people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed. Publication details: Boston: Pearson, 2011Availability: Items available for loan: Main (2)Call number: HF5415.13 .L5883 2011, ...
3. Books
Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A.

Publication details: New York : McGraw - Hill 2013Availability: Items available for loan: Main (1)Call number: HD9980.5 .Z45 2013.
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