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1. Books
Marketing

by Evans, Joel R | Barry Berman.

Edition: 4th ed. Publication details: New York: Macmillan, 1990Availability: Items available for loan: Main (2)Call number: HF5415 .E86 1990, ...
2. Books
Principles of marketing

by Kotler, Philip.

Series: Prentice-Hall Series in MarketingEdition: 3rd ed. Publication details: New Jersey: Prentice Hall, 1986Availability: Items available for loan: Main (1)Call number: HF5415 .K636 1986.
3. Books
Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 10th ed. Publication details: Delhi: Pearson Education, 2004Availability: Items available for loan: Main (4)Call number: HF5415 K636 2004, ...
4. Books
Principles of marketing

by Kotler, Philip [et al.].

Edition: Second European ed. Publication details: London: Prentice Hall, 1999Availability: Items available for loan: Main (1)Call number: HF5415 .K636 1999.
5. Books
Marketing: an introduction

by Kotler, Philip | Armstrong, Gary.

Edition: 4th ed. Publication details: New Jersey: Prentice Hall 1997Availability: Items available for loan: Main (1)Call number: HF5415 .K67x 1997.
6. Periodicals
Journal of marketing research (JMR)

Publication details: Chicago: American Marketing Association Availability: Items available for reference: Main: Not for loan (9)Call number: 2/HF/5410/J , ...
7. Books
Marketing management and strategy

by Doyle, Peter.

Edition: 3rd ed. Publication details: London Peason Education Limited 2002Availability: Items available for loan: Main (2)Call number: HF5415 .D753 2001, ... Items available for reference: Main: Not for loan (1)Call number: HF5415 .D753 2001.
8. Books
Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed. Publication details: New Jersey: Pearson Education 2008Availability: Items available for loan: Main (2)Call number: HF5415 .K636 2008, ...
9. Books
Integrated marketing communication

by Odiboh, Odion Oscar.

Series: APCON Advertising Education Series No 4 Publication details: APCON 2002Availability: Items available for loan: Main (1)Call number: BDSC HF5415.123 .O35x 2002 APCON.
10. Students projects
The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria

by Ayoade, Oluwaseyi J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2015Availability: Items available for reference: Main: Not for loan (2)Call number: MAS HD69.B7 N6 A96x 2015, ...
11. Books
Marketing

by Guiltinan, Paul.

Publication details: United States: McGraw-Hill, 1995Availability: Items available for loan: Main (1)Call number: HF5415 .G85x 1995.
12. Books
Marketing today's academic library: a bold new approach to communicating with students

by Mathews, Brian.

Edition: ALA editions. Publication details: New Delhi: Ess Ess Publications, 2010Availability: Items available for loan: Main (2)Call number: Z716.3 .M344 2010, ...
13. Students projects
Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students

by Ayo-Obiremi, Ifekristi T'olulola.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5438.5 .A96x 2016.
14. Students projects
Corporate preference between marketing and social responsibility in achieving organisational objectives

by Babarinde, Comfort.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HD60.5 .B32x 2016.
15. Students projects
Experimental marketing and the advertising industry: a study of Indomie Instant Noodles and Bowen University students

by Adewumi, Damilola Mabel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Iwo Bowen University 2016Availability: Items available for reference: Main: Not for loan (1)Call number: MAS HF5415.2 .A34x 2016.
16. Books
The portable MBA

by Collins, Eliza G | Devanna, Mary Anne.

Publication details: London: Safari Books, 1990Availability: Items available for loan: Main (1)Call number: HD31 .C6134 1994.
17. Students projects
The effect of critical evaluation of marketing mix on an organisation's corporate achievement (a case study of united Bank of Africa, Ikorodu Lagos)

by Adetoyi Wuraola Oluwatomilayo.

Publication details: Iwo Bowen University Iwo 2017Availability: Items available for reference: : Not for loan (1).
18. Students projects
The impact of marketing life assurance on the family( A case study of first Nigeria insurance company limited, Lagos)

by Adetunji Damilola.

Publication details: Iwo Bowen University Iwo 2017Availability: Items available for reference: Main: Not for loan (1)Call number: BUS HF5415 .A33x 2013.
19. Students projects
Effect of marketing research on development of new product (A case study of Solpia Nigeria limited)

by Adeseko Esther Adetola.

Publication details: Iwo Bowen University Iwo 2013Availability: Items available for reference: Main: Not for loan (2)Call number: BUS HF5415.17 .A33x 2013, ...
20. Students projects
Application of marketing concept to a profit oriented organisation: a case study of Nigerian Breweries Plc.

by Bamigbola, Abiola Moshood.

Publication details: Iwo Bowen University 2012Availability: Items available for reference: Main: Not for loan (2)Call number: BUS HF5415 .B35x 2012, ...
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