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	1.		The marketing case book: cases and concepts by Dibb, Sally \| Lyndon Simkin. Publication details: London: Routledge, 1994Availability: Items available for loan: Main (1)Call number: HF5415.13 .D52x 1994. Place hold Add to cart (remove)
	2.		Marketing: concepts and strategies by Dibb, Sally \| Simkin, Lyndon \| Pride, William M \| Ferrell, O.C. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Houghton Mifflin, 2001Availability: Items available for loan: Main (1)Call number: HF5415 .D53x 2001. Place hold Add to cart (remove)