Beyond branding: how the new values of transparency and integrity are changing the world of brands
Publication details: London: Kogan Page 2003 Description: xviii, 236pISBN: 0749441151Subject(s): Brand name products Brand choice Product managementCurrent library | Call number | Status | Date due | Barcode |
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Main Stack | HD69 .B7 B49 2003 (Browse shelf(Opens below)) | Available | BK0004496 |
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