Understanding sponsored search: core elements of keyword of advertising
Publication details: Cambridge ; New York: Cambridge University Press, 2011. Description: xix, 277pages. illISBN: 9781107628366Subject(s): Internet advertising | Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behavior![](/opac-tmpl/bootstrap/itemtypeimg/bridge/book.png)
Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Main Stack | Non Fiction | HF6146.I58 J37 2011 (Browse shelf(Opens below)) | Available | BK0021588 |
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