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	1.		Essentials of marketing research by Kumar, V \| Aaker, David A. Day, George S. Edition: 2nd ed. Publication details: New Jersey: John Wiley, 2002Availability: Items available for loan: Main (1)Call number: HF5415.2 .K86 2001. Place hold Add to cart (remove)
	2.		Customer relationship management: a databased approach by Kumar, V \| Reinartz, Werner J. Publication details: Hoboken: John Wiley & Sons, 2006Availability: Items available for loan: Main (1)Call number: HF5415.5 .K86x 2006. Place hold Add to cart (remove)