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1. Books
Services marketing: people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5th ed. Publication details: New Jersey: Pearson /Prentice Hall, 2004Availability: Items available for loan: Main (3)Call number: HF5415.122 .L68 2004, ...
2. Books
Services marketing: people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed. Publication details: Boston: Pearson, 2011Availability: Items available for loan: Main (2)Call number: HF5415.13 .L5883 2011, ...
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