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1. Books
Analysis for marketing planning

by Lehmann, Donald R | Winer, Russells.

Series: The Irwin series in marketingEdition: 4th ed. Publication details: New York: McGraw-Hill 1997Availability: Items available for loan: Main (1)Call number: HF5415.13 .L395 1997.
2. Books
Marketing theory

by Hunt Shelby D.

Series: The Irwin Series in Marketing Publication details: Homewood, Ill. : Richard D. Irwin, Inc 1983Availability: Items available for loan: (1). Main (1)Call number: HF5415 .H874 1983.
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