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1. Books
The practice of advertising

by Hart, Norman (Ed.).

Series: The Marketing Series: Professional DevelopmentEdition: 4th ed. Publication details: Oxford: Butterworth 1995Availability: Items available for loan: Main (1)Call number: HF5821 .P72x 1995.
2. Books
Strategic marketing management: planning, implementation and control

by Wilson, Richard M. S | Gilligan, Colin | Pearson, David J.

Series: The Marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford: Butterworth-Heinemann, 1992Availability: Items available for loan: Main (1)Call number: HF5415.13 .W547 1992.
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