IMC : using advertising and promotion to build brands Tom Duncan

By: Duncan, Tom (Thomas R.)Series: The McGraw-Hill/Irwin series in marketPublication details: Boston McGraw--Hill 2002 Edition: 1st edDescription: xxxii, 783 p. illISBN: 025621476X Subject(s): Brand name products---Marketing---Management Branding (Marketing)LOC classification: HF5415.13 .D846 2002

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Current library	Call number	Status	Date due	Barcode
Main	HF5415.13 .D846 2002 (Browse shelf(Opens below))	Available		BK0002714

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