| 000 | 00526 a2200169 4500 | ||
|---|---|---|---|
| 010 | _a95044395 | ||
| 020 | _a0071244964 | ||
| 090 |
_c11377 _d11377 |
||
| 100 | _aZeithaml, Valarie A. | ||
| 245 | _aServices marketing: integrating customer focus across the firm | ||
| 700 | _aBitner,Mary Jo & Gremler, Dwayne. | ||
| 250 | _a4th ed. | ||
| 260 |
_bMcGraw-Hill, _aBoston: _c2006. |
||
| 300 |
_axxvii, 708p.: _bill. |
||
| 650 |
_aService industries - Marketing. _aCustomer services. _aMarketing. |
||
| 942 |
_cBK _kHD9980.5 .Z45 2006 |
||
| 999 |
_c11377 _d11377 |
||