000 00443 a2200169 4500
010 _a2006103506
020 _a9780073529912
090 _c11398
_d11398
100 _aArens, William F.
245 _aContemporary advertising
700 _aWeigold, Michael F. & Arens, Christian
250 _a11th ed.
260 _bMcGraw-Hill/Irwin
_aBoston:
_c2008.
300 _axl, 712p.
_bill.
650 _aAdvertising
942 _cBK
_kHF5821 .B62 2008
999 _c11398
_d11398