000			00390 a2200145 4500
020			_a9780071106276
090			_c11399 _d11399
100			_aArens, William F.
245			_aEssentials of contemporary advertising
700			_aSchaefer,David H.
260			_bMcGraw-Hill/Irwin, _aBoston: _c2007.
300			_axxviii, 558p. _bill.
650			_aAdvertising.
942			_cBK _kHF5821 .A74 2007
999			_c11399 _d11399