| 000 | 00456 a2200145 4500 | ||
|---|---|---|---|
| 020 | _a0070581592 | ||
| 090 |
_c11442 _d11442 |
||
| 100 | _aSengupta, Subroto | ||
| 245 | _aBrand positioning: strategies for competitive advantage | ||
| 250 | _a2nd ed. | ||
| 260 |
_bTata McGraw-Hill, _aNew Delhi: _c2005. |
||
| 300 |
_axii,297p.: _bill. |
||
| 650 |
_aBrand name products-Marketing. _aMarketing-General. _aSales and marketing. |
||
| 942 |
_cBK _kHD69 .B7 .S46X 2005 |
||
| 999 |
_c11442 _d11442 |
||