000 00561nam a2200145 4500
008 150805b xxu||||| |||| 00| 0 eng d
100 _aBankyu, E.S
245 _aExamining the effectiveness of humour in television advertisement: A study of selected Etisalat television advertisements.
260 _aIwo
_c2015
_bBowen University
300 _ax, 59p.
_bill.
650 _aTelevision advertising
_vNigeria
650 _aAdvertising
_vTelephone companies
650 _aHumour in advertising
942 _cTH
_hMAS HF6146.T42 B36x 2015
999 _c19459
_d19458