000 00527 a2200169 4500
008 191009b xxu||||| |||| 00| 0 eng d
010 _a2012028086
020 _a9780077861056
100 _aPeter, Paul J.
245 _aMarketing management: knowledge and skills
250 _aEleventh,
260 _bMcGraw - Hill
_c2013.
_aNew York:
300 _axvii, 796 p.
_b ill,
650 _a Marketing--Management
_98054
650 _aMarketing--Management--Case studies
942 _cBK
_h HF5415.13 .P387 2013
999 _c28090
_d28089