000 | 00527 a2200169 4500 | ||
---|---|---|---|
008 | 191009b xxu||||| |||| 00| 0 eng d | ||
010 | _a2012028086 | ||
020 | _a9780077861056 | ||
100 | _aPeter, Paul J. | ||
245 | _aMarketing management: knowledge and skills | ||
250 | _aEleventh, | ||
260 |
_bMcGraw - Hill _c2013. _aNew York: |
||
300 |
_axvii, 796 p. _b ill, |
||
650 |
_a Marketing--Management _98054 |
||
650 | _aMarketing--Management--Case studies | ||
942 |
_cBK _h HF5415.13 .P387 2013 |
||
999 |
_c28090 _d28089 |